For FourJune, the challenge was to craft a brand identity that reflected the quiet luxury of hand-painted fashion while standing out in a saturated clothing market. This direction brought together personal storytelling, artistry, and elegance—perfectly aligning with the brand’s vision. The logo features a horse, with negative space around its eye forming a flowing scarf that also resembles a brushstroke—the brand’s first garment and a subtle nod to its hand-painted process. The horse wasn’t just symbolic of luxury and grace, but also a personal choice by the founder, whose favorite animal it is, making the identity both intimate and iconic. The palette is anchored by a deep royal blue, chosen to evoke richness, poise, and timeless luxury. Paired with dainty, refined typography, the branding feels delicate yet elevated—just like the garments themselves. It’s a brand that fills the gap in the market for truly luxurious, hand-painted clothing—offering pieces that are as expressive as they are exclusive.