For Millife, the challenge was to create a brand identity that celebrated the

deep cultural and human roots behind the millet. This is the direction the

client chose, and with good reason—it beautifully brought together tradition,

craft, and purpose.

At the heart of the branding is the logo: a hand adorned with mehendi,

symbolizing the 40,000 women workers from Jharkhand who form the

backbone of the company. It’s more than just a symbol—it’s a tribute. The

choice was also inspired by a local tradition in Ranchi, where only women

paint intricate patterns on the walls of their homes. That same folk art style

was used to illustrate the packaging, connecting the product visually to its

place of origin.

The brand color, a rich red inspired by laal maatia and the region’s

distinctive mehendi—which leaves a reddish tint—was paired with a soft

beige to reflect both vibrance and earthiness. Hindi was integrated into the

visual language to keep the identity rooted in culture, ensuring that Millife

felt local, proud, and personal.